Most of Us Public Engagement Campaign

The Columbia Institute currently supports the “Most of Us” public engagement campaign, organized by the Ivey Foundation. This campaign aims to reach out to groups of Canadians in the ‘exhausted centre’ to engage them online with entertaining stories that illustrate climate change issues; to build support for meaningful and workable proposals and strategies to address climate change; and to provide a communication platform for voices to create healthier and more representative conversations. The “Most of Us” campaign is part of the Ivey Foundation’s nationwide initiative called “The Climate Change Communications Hub.” The program began in 2019 and has been extended into 2021.