Most of Us Public Engagement Campaign

The Columbia Institute supported the “Most of Us” public engagement campaign, which was organized by the Ivey Foundation. This campaign aimed to reach out to groups of Canadians in the ‘exhausted centre’ to engage them online with entertaining stories that illustrate climate change issues; to build support for meaningful and workable proposals and strategies to address climate change; and to provide a communication platform for voices to create healthier and more representative conversations. The “Most of Us” campaign was part of the Ivey Foundation’s nationwide initiative called The Climate Change Communications Hub. The project concluded in winter 2020.